Business Video Marketing: Can Your Business Afford to Miss Out?

The explosion in Internet marketing boils down to one significant point – the Internet has provided video advertising opportunities that businesses could previously only dream of. In the modern business world, video streaming and sharing have made it possible for anyone to reach a global audience in seconds. This monumental amount of power turns everyday browsers into engaged and enthralled potential customers, and modern production methods have made corporate video marketing affordable, attention-grabbing, and best of all within reach of businesses of all sizes.

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Video marketing is all about unlocking the global potential of a company. The most important factor to consider with corporate video production is that the content needs to be memorable, eye-catching, and effective. Paying close attention to the content will prevent a target audience from moving on before the message within the business video has been put across. Video is the way forward for businesses as well as the utmost power of video marketing. Promotional corporate video is vital for getting a marketing message seen by as many people as possible, and as a result all marketers must get a plan in place to develop their own video content.

Unfortunately, it isn’t always quite as straightforward as simply making a promotional video and getting it uploaded online. One major stumbling block for businesses that desire to have an online video presence is sometimes a lack of available content.

With the right corporate video producer in place, that vital gap can be bridged between having a few ideas on paper and getting a masterpiece corporate video online for the whole world to enjoy.

If the success of video for online marketing needs explaining further, there is a simple statistic that was made popular by the Harvard Business Review. According to their research, people remember 20% of what they hear and 30% of what they see. Yet by ‘hearing’ and ‘seeing’ the same content at the same time, it is likely that the audience will retain 70% of the information that is being communicated – which fits in perfectly with the very nature of video marketing. The power of the human brain to process and retain information should never be underestimated. We can process multimedia-rich content 60,000 times faster than plain text, and this is another reason why businesses should ignore video marketing at their peril! (3M Corporation / Nabisco)

Studies and statistics are all very well, but businesses must consider what corporate video is truly capable of. Software products can be showcased with screenshots and walkthroughs, and physical items can be demonstrated to show off their best qualities in real time through promotional video. This live action can be combined with brief text labels to really leave an impression upon the viewer, and catchy onscreen graphics and an appropriate soundtrack apply the finishing touches to create a polished and effective advertisement. Each piece of content can be filmed and published to suit the client base of any business, and it can be as formal or friendly as the product that it represents – this video is then visible on millions of devices within seconds.

Massage Therapy Modalities

Now that you’ve made the decision to become a massage therapist, and pursue a career in the field of bodywork, you will need to decide what type of therapy to specialize in. Many therapists choose to specialize in more than one area of massage therapy. This opens up the door for more services you can provide (and also, more places where you can find employment, which translates into more money). Each modality requires its own specialized training. There are approximately 80 different specialties of massage but, we’ll only mention a few of the more popular ones here.

Swedish. Swedish massage is the most common and best known type of massage in the US. Swedish massage is based on the Western concepts of anatomy and physiology and was pioneered by Swedish physiologist Per Henrik Ling. During your training to specialize in this modality, you will focus on five basic strokes, all which flow towards the heart. This type of massage therapy is a great choice for beginners. One of the beauties of this form of massage is that it can be performed slow and gentle or vigorous. More often than not, a Swedish massage lasts between 50-60 minutes. To perform this type of massage, you will use massage oil to help warm up the muscles. Your client will generally be nude, underneath a towel or sheet. As with other types of massage, Swedish massage helps to promote relaxation.

Deep Tissue Massage. Deep tissue massage is a style of massage that focuses on working with the layers of the body to help relax, lengthen, and release holding patterns. When you think about deep tissue massage, you probably think about the masseuse being extremely large and exerting and extreme amount of pressure. However, this is an incorrect assumption. In order to obtain the results of deep tissue massage, you will learn how to use your elbows and forearms to obtain deep results. You will also learn how to change the angle of your touch to the body. Deep tissue massage can be done without straining and requiring very little massage oil. It’s all about proper technique, hence why it’s important to receive training in the areas of massage therapy for which you want to specialize.

Sports Massage. Because so many athletes push their bodies to the extreme, it’s no wonder that many of them could greatly benefit from the art of massage. Sports massage is a style of bodywork that focuses on applying massage techniques and stretching exercises to help enhance athletic performance. Massage can be provided before an event, after an event, and during times where the athlete is a state of maintenance work (such as an off-season break). Sports massage is good for people with injuries and/or restricted range of motion. When performing a sports massage, you will generally focus on a specific problem area, like the neck or shoulders.

Pregnancy Massage. Pregnancy is a time where a woman’s body undergoes a number of changes. Pregnancy massage aims to help a woman find balance as she goes through these changes. Massage is tailored to the different trimesters, since the body changes drastically during all three of them. During your training, you will learn the proper way to position a pregnant client on the massage table. Pregnancy massage will help to reduce stress, improve circulation, and contribute to the overall wellness of the mom-to-be. Some of the conditions you will help to alleviate include joint pain, sciatic nerve pain, and edema or swelling. You will also learn about the anatomy and physiology of the pregnant body, precautions to support healthy pregnancies, and emotional concerns of pregnant women.

Shiatsu Massage. Shiatsu is a form of bodywork, specifically acupressure massage. Shiatsu, in Japanese, means finger pressure and much of the foundation originates with Traditional Chinese Medicine and the concepts of energy pathways in the body. You will usually perform Shiatsu massage on a floor mat but, you can learn how to perform it on a table or while a client is seated in a chair. No oils or lotions are used and the client only removes their shoes. Shiatsu massage helps to relieve stress, digestive discomfort, and headaches. You will learn how to apply firm pressure to energy points, so that the flow of “chi” (life force) is restored.

This by no means describes all of the different modalities associated with massage therapy. There are over 80 recognized massage modalities. While you undergo your formal education and training, you will probably become adept at 2 or 3 different specialties of massage. As you gain more experience during your career, you may begin to direct your focus to specific direction. The better you are at a specialty, the more results you will get, leading to happier clients and more business for you. You’re ultimate goal is to satisfy clients. So, set out to learn about as many different modalities as possible, until you find the one that feels right to you.

Medicare Eligibility

Who is Eligible for Medicare?

The price of medical bills and maintaining your health can be quite overwhelming. As people approach the age of 65 and approach retirement they need to consider how they will pay for these constant medical expenses. The US Government has established Medicare, a health insurance system to aid US citizens in meeting the costs of their healthcare. However, being a US citizen age 65 or older is not the sole requirement for receiving Medicare. You may also qualify to receive for the Medicare benefits if you are under the age of 65 and have certain disabilities or if you have permanent kidney failure. Since all Americans have different medical and financial needs, it is important to pick the health insurance plan that works best for you.

Which Medicare Plan Are You Eligible For?

The Medicare Health Insurance Program consists of four parts, Part A, B, C, and D. While Part A, B, and D are all grouped similarly as a part of the Original Medicare Plan, Part C is known separately as Medicare Advantage Plan.

Part A:
When you register to receive Medicare Part A, you will be covered for hospital insurance. While Part A covers most necessary medical hospital services, it does not cover all expenses. The medical expenses covered by Medicare Part A include inpatient care in hospitals (over-night hospital care and treatment for a minimum of three days, 72 hours), blood transfusions (units of blood received at the hospital), skilled nursing facility care (brief period care at a facility or at a nursing home after medical treatment in the hospital), hospice (at home support services for terminally ill patients), and home health care services (part time nursing care service and equipment for ill at home). The payment of a premium is not common for Medicare Part A. You are eligible for Part A if you meet any of the listed qualifications for Medicare.

Part B:
Most Medicare providers require that you also get Medicare Part B coverage when you apply for Part A. Medicare Part B is medical insurance. These are all the other expenses that your medical needs may require that are not covered in Part A. This can include necessary doctor services’ (doctor visits or medical advice), and outpatient care (medical service that does not require overnight stay in the hospital or may not even include a hospital visit). Medicare Part B is important for those with diabetes or at risk for diabetes because it covers many costs associated with diabetes. Also, Part B covers many necessary preventative shots (such as the flu shot or hepatitis B). However, unlike Part A, Medicare Part B requires a monthly premium around $96.40 a month. If you qualify for Part A, you will likely qualify for Part B.

Part D:
Medicare Part D may also be added to your Medicare Plan coverage. Part D covers prescription drug costs, which is done through private companies approved by Medicare. This, too, requires a premium monthly payment. To receive coverage from these private companies, you must either join a Medicare prescription drug plan or choose the Medicare Advantage Plan, Part C (which already covers Part D). Medicare Part D will cover your necessary prescription drugs. Depending on the costs of your prescription drugs, you may have co-pay fees. If you are eligible to receive Part A or Part B Medicare, then you are eligible to receive Part D.

Are You Eligible For The Medicare Advantage Plan (Part C)?

Medicare Part C is the Medical Advantage Plan whose services are performed by private companies also approved by Medicare. Part C combines Part A and B as well as any other necessary medical services a person may require (drug prescription, hearing, and vision services). Many people will opt for this plan because it offers the ability to add a wide range of service coverage to their medical insurance plan, but Plan C is not offered in every state. However, most Medicare Advantage Plans consist of particular doctors and hospitals in an area that a person must use in order to receive coverage for the medical treatment they receive. In addition to the premium paid for Part B Medicare coverage, a person receiving Part C coverage will have to pay a monthly premium. There are several Medicare Advantage Plans available to you. These plans include Medicare Health Maintenance Organizations (HMO), Medicare Preferred Provider Organization plans (PPO), Medicare Private Fee-for-Service plans (PPFS), Medicare Special Needs, and Medicare Medical Savings Account (MSA).

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How to Rent a Bounce House for Your Property

A kid’s party may be more exciting if a bounce house is present. Inflatable products can easily bring the fun in an event. But not all inflatable products are created equal. Therefore, searching for the right kind of bounce house requires some effort. There are factors that you need to be mindful of.

First of all, you have to find out what you need. Aside from plain bounce houses, there are also other alternatives to these inflatable products. There are those made with slides, obstacles, etc. Also, find out who will be using it. Determine the number of kids who will be playing on it. While it is recommended that you monitor and limit the number of kids who can get inside the bounce house at one time, it will be of big help if the size and capacity of the product is close to the number of kids you expect to play in it.

Know that inflatable bouncers usually come with continuous airflow systems. An air blower is attached into the inflatable to continuously pump air into it. A power supply should be accessible or near the blower. If you are outdoors a generator may be used to provide power to the fan so that the bounce house may still be usable.

The material that is used in such inflatable items is porous and they let air out. However, leaks shouldn’t be present. Even though there is a pump present, leaks can significantly ruin the shape and quality of the bounce house. Some products which use poor quality materials may easily have leaks and splits. Some even have fans or blowers that easily get broken.

You would want to get the value for your money. So, be careful about which products you are going to select and buy. Do not readily settle for a cheaper product. At the same time, do not buy expensive items thinking that they have better quality. Before you finally purchase something, you have to assess and inspect how it is made and what it is made from.

It may also be helpful for you to know the types of inflatable products available in the market. There are commercial grade and residential grade inflatables. Learning the differences between them can help you significantly in your search for the best or most appropriate one for your property. Residential grade inflatables may be made from woven oxford material. Because of this, the whole product may cost less and may weigh less than commercial grade products as the latter is usually made from PVC tarpaulin material.

Some bounce houses have additional features that make them more entertaining especially for young kids. It is a must to have bounce floor present in the inflatable that you have chosen to buy. You may also opt to have one that comes with a slide. A slide that is a few feet tall may already suffice. You wouldn’t want to have a very high slide when little kids are going to play inside the bounce house. If you live in a tropical area or if the weather in your place is usually warm, you may want have water features present. This can be a great way to cool off while enjoying outside.

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