Author Archives: Joel Nelson

Business Video Marketing: Can Your Business Afford to Miss Out?

The explosion in Internet marketing boils down to one significant point – the Internet has provided video advertising opportunities that businesses could previously only dream of. In the modern business world, video streaming and sharing have made it possible for anyone to reach a global audience in seconds. This monumental amount of power turns everyday browsers into engaged and enthralled potential customers, and modern production methods have made corporate video marketing affordable, attention-grabbing, and best of all within reach of businesses of all sizes.

For information on https://gramvideos.com click here.

Video marketing is all about unlocking the global potential of a company. The most important factor to consider with corporate video production is that the content needs to be memorable, eye-catching, and effective. Paying close attention to the content will prevent a target audience from moving on before the message within the business video has been put across. Video is the way forward for businesses as well as the utmost power of video marketing. Promotional corporate video is vital for getting a marketing message seen by as many people as possible, and as a result all marketers must get a plan in place to develop their own video content.

Unfortunately, it isn’t always quite as straightforward as simply making a promotional video and getting it uploaded online. One major stumbling block for businesses that desire to have an online video presence is sometimes a lack of available content.

With the right corporate video producer in place, that vital gap can be bridged between having a few ideas on paper and getting a masterpiece corporate video online for the whole world to enjoy.

If the success of video for online marketing needs explaining further, there is a simple statistic that was made popular by the Harvard Business Review. According to their research, people remember 20% of what they hear and 30% of what they see. Yet by ‘hearing’ and ‘seeing’ the same content at the same time, it is likely that the audience will retain 70% of the information that is being communicated – which fits in perfectly with the very nature of video marketing. The power of the human brain to process and retain information should never be underestimated. We can process multimedia-rich content 60,000 times faster than plain text, and this is another reason why businesses should ignore video marketing at their peril! (3M Corporation / Nabisco)

Studies and statistics are all very well, but businesses must consider what corporate video is truly capable of. Software products can be showcased with screenshots and walkthroughs, and physical items can be demonstrated to show off their best qualities in real time through promotional video. This live action can be combined with brief text labels to really leave an impression upon the viewer, and catchy onscreen graphics and an appropriate soundtrack apply the finishing touches to create a polished and effective advertisement. Each piece of content can be filmed and published to suit the client base of any business, and it can be as formal or friendly as the product that it represents – this video is then visible on millions of devices within seconds.

Massage Therapy Modalities

Now that you’ve made the decision to become a massage therapist, and pursue a career in the field of bodywork, you will need to decide what type of therapy to specialize in. Many therapists choose to specialize in more than one area of massage therapy. This opens up the door for more services you can provide (and also, more places where you can find employment, which translates into more money). Each modality requires its own specialized training. There are approximately 80 different specialties of massage but, we’ll only mention a few of the more popular ones here.

Swedish. Swedish massage is the most common and best known type of massage in the US. Swedish massage is based on the Western concepts of anatomy and physiology and was pioneered by Swedish physiologist Per Henrik Ling. During your training to specialize in this modality, you will focus on five basic strokes, all which flow towards the heart. This type of massage therapy is a great choice for beginners. One of the beauties of this form of massage is that it can be performed slow and gentle or vigorous. More often than not, a Swedish massage lasts between 50-60 minutes. To perform this type of massage, you will use massage oil to help warm up the muscles. Your client will generally be nude, underneath a towel or sheet. As with other types of massage, Swedish massage helps to promote relaxation.

Deep Tissue Massage. Deep tissue massage is a style of massage that focuses on working with the layers of the body to help relax, lengthen, and release holding patterns. When you think about deep tissue massage, you probably think about the masseuse being extremely large and exerting and extreme amount of pressure. However, this is an incorrect assumption. In order to obtain the results of deep tissue massage, you will learn how to use your elbows and forearms to obtain deep results. You will also learn how to change the angle of your touch to the body. Deep tissue massage can be done without straining and requiring very little massage oil. It’s all about proper technique, hence why it’s important to receive training in the areas of massage therapy for which you want to specialize.

Sports Massage. Because so many athletes push their bodies to the extreme, it’s no wonder that many of them could greatly benefit from the art of massage. Sports massage is a style of bodywork that focuses on applying massage techniques and stretching exercises to help enhance athletic performance. Massage can be provided before an event, after an event, and during times where the athlete is a state of maintenance work (such as an off-season break). Sports massage is good for people with injuries and/or restricted range of motion. When performing a sports massage, you will generally focus on a specific problem area, like the neck or shoulders.

Pregnancy Massage. Pregnancy is a time where a woman’s body undergoes a number of changes. Pregnancy massage aims to help a woman find balance as she goes through these changes. Massage is tailored to the different trimesters, since the body changes drastically during all three of them. During your training, you will learn the proper way to position a pregnant client on the massage table. Pregnancy massage will help to reduce stress, improve circulation, and contribute to the overall wellness of the mom-to-be. Some of the conditions you will help to alleviate include joint pain, sciatic nerve pain, and edema or swelling. You will also learn about the anatomy and physiology of the pregnant body, precautions to support healthy pregnancies, and emotional concerns of pregnant women.

Shiatsu Massage. Shiatsu is a form of bodywork, specifically acupressure massage. Shiatsu, in Japanese, means finger pressure and much of the foundation originates with Traditional Chinese Medicine and the concepts of energy pathways in the body. You will usually perform Shiatsu massage on a floor mat but, you can learn how to perform it on a table or while a client is seated in a chair. No oils or lotions are used and the client only removes their shoes. Shiatsu massage helps to relieve stress, digestive discomfort, and headaches. You will learn how to apply firm pressure to energy points, so that the flow of “chi” (life force) is restored.

This by no means describes all of the different modalities associated with massage therapy. There are over 80 recognized massage modalities. While you undergo your formal education and training, you will probably become adept at 2 or 3 different specialties of massage. As you gain more experience during your career, you may begin to direct your focus to specific direction. The better you are at a specialty, the more results you will get, leading to happier clients and more business for you. You’re ultimate goal is to satisfy clients. So, set out to learn about as many different modalities as possible, until you find the one that feels right to you.

Medicare Eligibility

Who is Eligible for Medicare?

The price of medical bills and maintaining your health can be quite overwhelming. As people approach the age of 65 and approach retirement they need to consider how they will pay for these constant medical expenses. The US Government has established Medicare, a health insurance system to aid US citizens in meeting the costs of their healthcare. However, being a US citizen age 65 or older is not the sole requirement for receiving Medicare. You may also qualify to receive for the Medicare benefits if you are under the age of 65 and have certain disabilities or if you have permanent kidney failure. Since all Americans have different medical and financial needs, it is important to pick the health insurance plan that works best for you.

Which Medicare Plan Are You Eligible For?

The Medicare Health Insurance Program consists of four parts, Part A, B, C, and D. While Part A, B, and D are all grouped similarly as a part of the Original Medicare Plan, Part C is known separately as Medicare Advantage Plan.

Part A:
When you register to receive Medicare Part A, you will be covered for hospital insurance. While Part A covers most necessary medical hospital services, it does not cover all expenses. The medical expenses covered by Medicare Part A include inpatient care in hospitals (over-night hospital care and treatment for a minimum of three days, 72 hours), blood transfusions (units of blood received at the hospital), skilled nursing facility care (brief period care at a facility or at a nursing home after medical treatment in the hospital), hospice (at home support services for terminally ill patients), and home health care services (part time nursing care service and equipment for ill at home). The payment of a premium is not common for Medicare Part A. You are eligible for Part A if you meet any of the listed qualifications for Medicare.

Part B:
Most Medicare providers require that you also get Medicare Part B coverage when you apply for Part A. Medicare Part B is medical insurance. These are all the other expenses that your medical needs may require that are not covered in Part A. This can include necessary doctor services’ (doctor visits or medical advice), and outpatient care (medical service that does not require overnight stay in the hospital or may not even include a hospital visit). Medicare Part B is important for those with diabetes or at risk for diabetes because it covers many costs associated with diabetes. Also, Part B covers many necessary preventative shots (such as the flu shot or hepatitis B). However, unlike Part A, Medicare Part B requires a monthly premium around $96.40 a month. If you qualify for Part A, you will likely qualify for Part B.

Part D:
Medicare Part D may also be added to your Medicare Plan coverage. Part D covers prescription drug costs, which is done through private companies approved by Medicare. This, too, requires a premium monthly payment. To receive coverage from these private companies, you must either join a Medicare prescription drug plan or choose the Medicare Advantage Plan, Part C (which already covers Part D). Medicare Part D will cover your necessary prescription drugs. Depending on the costs of your prescription drugs, you may have co-pay fees. If you are eligible to receive Part A or Part B Medicare, then you are eligible to receive Part D.

Are You Eligible For The Medicare Advantage Plan (Part C)?

Medicare Part C is the Medical Advantage Plan whose services are performed by private companies also approved by Medicare. Part C combines Part A and B as well as any other necessary medical services a person may require (drug prescription, hearing, and vision services). Many people will opt for this plan because it offers the ability to add a wide range of service coverage to their medical insurance plan, but Plan C is not offered in every state. However, most Medicare Advantage Plans consist of particular doctors and hospitals in an area that a person must use in order to receive coverage for the medical treatment they receive. In addition to the premium paid for Part B Medicare coverage, a person receiving Part C coverage will have to pay a monthly premium. There are several Medicare Advantage Plans available to you. These plans include Medicare Health Maintenance Organizations (HMO), Medicare Preferred Provider Organization plans (PPO), Medicare Private Fee-for-Service plans (PPFS), Medicare Special Needs, and Medicare Medical Savings Account (MSA).

For information on what is Medicare plan N click here.

How to Rent a Bounce House for Your Property

A kid’s party may be more exciting if a bounce house is present. Inflatable products can easily bring the fun in an event. But not all inflatable products are created equal. Therefore, searching for the right kind of bounce house requires some effort. There are factors that you need to be mindful of.

First of all, you have to find out what you need. Aside from plain bounce houses, there are also other alternatives to these inflatable products. There are those made with slides, obstacles, etc. Also, find out who will be using it. Determine the number of kids who will be playing on it. While it is recommended that you monitor and limit the number of kids who can get inside the bounce house at one time, it will be of big help if the size and capacity of the product is close to the number of kids you expect to play in it.

Know that inflatable bouncers usually come with continuous airflow systems. An air blower is attached into the inflatable to continuously pump air into it. A power supply should be accessible or near the blower. If you are outdoors a generator may be used to provide power to the fan so that the bounce house may still be usable.

The material that is used in such inflatable items is porous and they let air out. However, leaks shouldn’t be present. Even though there is a pump present, leaks can significantly ruin the shape and quality of the bounce house. Some products which use poor quality materials may easily have leaks and splits. Some even have fans or blowers that easily get broken.

You would want to get the value for your money. So, be careful about which products you are going to select and buy. Do not readily settle for a cheaper product. At the same time, do not buy expensive items thinking that they have better quality. Before you finally purchase something, you have to assess and inspect how it is made and what it is made from.

It may also be helpful for you to know the types of inflatable products available in the market. There are commercial grade and residential grade inflatables. Learning the differences between them can help you significantly in your search for the best or most appropriate one for your property. Residential grade inflatables may be made from woven oxford material. Because of this, the whole product may cost less and may weigh less than commercial grade products as the latter is usually made from PVC tarpaulin material.

Some bounce houses have additional features that make them more entertaining especially for young kids. It is a must to have bounce floor present in the inflatable that you have chosen to buy. You may also opt to have one that comes with a slide. A slide that is a few feet tall may already suffice. You wouldn’t want to have a very high slide when little kids are going to play inside the bounce house. If you live in a tropical area or if the weather in your place is usually warm, you may want have water features present. This can be a great way to cool off while enjoying outside.

For information on inflatable rentals in Cincinnati click here.

Deal or No Deal, on Conservatories, Windows and Doors

When is a Deal, just too good to be true? Many people perceive the added bonuses on double glazing or conservatory deals to be well worth it. But in all honesty this usually couldn’t be further from the truth.

Crafty marketing departments, add terms like Free, X% off and buy one get one free to pull in the unsuspecting customer and convince you your getting a good deal.

In reality you are buying your uPVC widows, doors or conservatories from a business, and every business needs to make a profit, if it expects to survive. Many of the adverts you see and hear offering something for free or at a discounted price just make up the price of the discount on some other aspect of the sale.

This is not to say that all promotional offers are flagrant attempts to pull the wool over your eyes. In some circumstances the consumer can get the upper hand.

Some business in certain circumstances will run without making much of a profit, If there’s a high concentration of retailers within an area they can sometimes go head to head trying to undercut each other offering unbelievable deals until one can no longer compete and has to close it’s doors. This is an excellent opportunity
for the consumer, as anything offering price matching can be turned into a unbelievable way to build a phenomenal deal (just make sure you really do get like for like)

The most important thing to remember when looking for conservatories, windows or doors is to get as many quotes as you can, you can then compare all the quotes to see if you really are getting a good deal. web site like
Conservatory TV are an excellent place to start your research, offering an extensive number of articles and topics on everything to do with uPVC windows, conservatories and doors.

Another thing to keep in mind is customer service and after sales support. Are any guarantees offered with your purchase, and importantly will the business be able to maintain that guarantee. What I mean by that is, will the company still be around in 5-10 or even 20 years time to make good on it’s word. Are the company reliable and easily able to address your concerns.

As with any purchase research you product first, find out what makes up the product, you will find product knowledge can really make a difference when trying to obtain the best quote.

All the above factors should play a part when deciding on what quote to go with, Try not to think cheap is best. Try to answer the following question! Is the deal I’m getting value for money? A few pounds more may save you a life time of regret and worry, surely that would be money well spent.

For information on sash windows in London click here.

SEO Services

Professional SEO services can lift your site above your competitors. According to SEO experts, they help business owners deliver their sites to top rank search engines. They ensure that the site has a unique setting that attracts Internet users. Search engine optimization experts apply the newest analytics service, which has a positive impact on a website. SEO companies are facing great competition in the SEO field. However, they introduce guaranteed SEO services to cope with the competition.

These SEO companies have a strategy requiring clients to pay the major search engines (including Google and Yahoo) for monthly website maintenance. However, the company has guaranteed SEO services, where clients do not pay maintenance for that month.

Google has remained top, since they have accurate methods and algorithms that deliver credible results to the searchers. However, Google has made it difficult for web developers to use optimization tricks in manipulating search engines. This is why SEO companies have the guaranteed SEO money refund.

SEO companies ensure that guaranteed SEO services include the Google’s webmaster guidelines. Webmaster guidelines boost website rank and search activity. The services clients get from SEO experts are like marathons. However, clients should be aware that SEO tricks can have a great impact on a website and damage it-which is why they have to use the legitimate SEO strategies in order to receive impressive results.

Although one may read a lot about the search engine ranking, no search engine optimization company can ensure that his or her site will get the first page in Google or Yahoo search engine results. Despite this, SEO companies have guaranteed SEO services and it is great when one signs with Google. The fact remains that SEO services assure clients that even if the site will not rank among the top search engines, the money will not be a waste because of the refund.

Many webmasters are confused when hiring a search engine optimization SEO expert. Although SEO experts are believed to save time and improve webmaster sites through SEO strategies, they can also frustrate webmasters. Thus, webmasters must investigate the pros and cons of SEO services. The major tasks of the SEO experts are:

– Ensure that the site is well reviewed in the content or structure
– Provide Search engine optimization SEO advice on website development like use of JavaScript and web hosting
– Develop website content using SEO services
– Provide online business improvement campaigns
– Target keyword research
– Offer SEO training

However, the webmasters can grasp search engine optimization SEO through websites. They will understand the benefits of hiring an SEO expert and what to expect from one. For a SEO expert in London click here.

It is clear that when webmasters hire a search engine optimization SEO expert, they stand a better chance of maximizing their SEO services. When they want to start a new site it is good to look for web developers who have web design talent. The web developer will ensure that a webmaster’s site reaches the top search engine ranking like Google or Yahoo. The web developer also assists in improving an existing site.

However, webmasters have to ask several questions about search engine optimization SEO including:

1. Do they have previous examples and testimonies from past clients?
2. Do they follow the guidelines from the Google webmaster?
3. Do they implement the SEO Internet marketing services to improve online business?
4. Do they have experience in the webmaster’s industry?
5. Do they have knowledge of the webmaster’s country/city?
6. Do they have experience in developing sites for international companies?
7. What are the best SEO techniques to implement on the webmaster’s site?
8. How long has the SEO expert been in web design?
9. Does the SEO expert have good communication skills when making changes on the client’s site?

Although the SEO experts provide great SEO services to their clients, there are a few who ruin the web design industry through their greed in marketing efforts and manipulate search engine rank. If search engine optimization SEO does not involve ethical practices, the site may have low visibility on Google or even be removed from the Google index.

SEO and social media marketing ensure that one’s site has the best SEO Internet marketing, which means that their company can remain competitive in the online market. All the individual has to do is transition in their online business.

SEO Internet marketing has major components, which develop the website traffic, and top search engine rankings. However, webmasters should be aware that these components are not easy to get. They must apply formulas and SEO strategies to produce effective results. There are many websites providing pertinent information about SEO and online marketing, and you can learn from them.

If one’s business does not have SEO Internet marketing strategies, he or she will need help from SEO experts. They will have to find SEO expert websites, who will help the business owner’s site have many customers in online marketing. The obligation of SEO experts is to create exposure to businesses. They focus on SEO Internet marketing goals and provide top search engine rank like Google and Yahoo. However, to accomplish all this, web developers use SEO custom services, which have long-lasting SEO Google rank.

SEO companies ensure that your site has all the SEO Internet marketing such as business improvement, localized product sales, high quality online generation and the rest. Webmasters are guaranteed to remain competitive in the online business if they stick with SEO experts. They will have all they need to ensure business success.

Business owners who do have a business website lose massive amounts of money from online marketing. They should know that SEO Internet marketing mandates a business website, since it is a necessary online marketing tool. A website or blog is same as news ads, letterheads, or the yellow pages. However, the website must be user-friendly and just as advertisement is important, the SEO website is the same.

It is true that 44% of small businesses do not have a website or blog. They are unable to reach 73% of Internet users each day. If your company has a website, customers can research the latest products the business owner’s company offers. SEO Internet marketing can help any company through their site to sell products. All businesses should have their own website, including companies using websites provided by insurance.

Frequently Asked Questions About Decorative Concrete Driveways

Are you looking to add something new to the style and appeal of your home? Are you looking for renovation ideas to improve the value of your home? If that is the case, decorative concrete driveways available in exciting patterns and colours are the best choice.

A concrete driveway provides an ideal alternative to the asphalt-based surface. However, just like asphalt, a plain concrete driveway is not all that appealing to the eye.

A concrete driveway is usually grey, whereas an asphalt driveway is frequently black in colour. In case you wish to move away from these plain colours, the option is to use decorative concrete driveways.

A decorative pavement can be painted, stained, textured or given an intricate pattern. Also, just like any concrete driveway, this surface will be very durable and cost-effective. A decorative driveway is effective at enhancing the curb appeal of your home while simultaneously increasing its potential market value.

Having a great decorative concrete driveway requires you to have a proper plan. You need to understand what the project entails so that you can have a basic idea of what to expect. Below are some frequently asked questions about decorative concrete driveways that will help you understand this paving method better:

· What is decorative concrete driveway? This is a specialised process in which an experienced paving contractor pours specially mixed, coloured concrete while treating it with molds and/or tools that provide the concrete with a textured look. The look can resemble nearly anything from slate to pavers to cobblestone and aggregate. The advantages of this paving method are that it has exceptional strength, it’s weather resistant, it can conform to any shape and it can also last longer than the traditional materials.

· What’s the cost of having a decorative concrete driveway? Decorative concrete is a really affordable alternative compared to pavers, stones, slate or brick. For a cost that is slightly more than regular concrete, you can experience the beauty and the advantages of a decorative concrete driveway. Together with the benefits of concrete over other paving materials, the value is well worth your investment.

· Are decorative concrete driveways difficult to maintain? No, it isn’t difficult to maintain provided that you wash off any contaminates as soon as you possibly can. After the trained pavement installers leave your home, your driveway will be almost maintenance-free. A simple occasional sweeping and washing is all you will need to keep your driveway looking beautiful. To maintain your driveway’s original luster, it’s recommended that you coat the concrete with protective sealer every three to four years. Your paving contractor should provide you with the necessary maintenance and care instructions for your decorative concrete driveway.

· How can I find the right contractor to install the pavement on my driveway? You can look online, on local directories or ask the people you trust for referrals. Alternatively, you can look at the decorative concrete driveways in your neighbourhood and get the names of the paving contractors who installed the driveways that attract you most. Ensure you ask the homeowners about their experience with the respective contractors and their quality of workmanship. You can also get references from your friends, home builders or the local ready-mix suppliers. After you’ve come up with a list of paving contractors, you can contact each of the contractors and ask them for references and make them give you a list of projects they have done in your area so that you can check them out. Also, ask the paving contractors how long they have been in business, if they have insurance, whether or not they have any professional documentation, and if they offer a warranty for their work.

· Should I seal my driveway? You need to apply a high quality sealer to your driveway, since the sealer aids in protecting the concrete from moisture absorption, grease and oils stains and exposure to chemicals. On the decorative coloured concrete, the sealer will also help improve the colour. Irrespective of the sealer you use, make sure you apply it according to the manufacturer’s instructions.

· What happens when the colour on the finished project isn’t what I expected? It is a bit unrealistic to expect your paving contractor to exactly match the colour of your driveway to a sample in the showroom, the decorative concrete driveway in the neighbouring home, or a picture from a brochure. Even the plain concrete may exhibit some colour variations, particularly if the project needs more than a single load of concretes or the concrete placements are done on different days. Majority of such variations are negligible and will usually fade over time.

· How should I choose the pattern of my driveway in relation to my home’ exterior design? The paving contractors will work with you to assess the appearance and style of your home, for instance, if it’s rustic, traditional or maybe a twist of both? The contractors will also find out what you’re trying to create with the setting of your area. Once they’ve done that, they will pull colours from various areas to make the area flow together.

· How does the decorative concrete driveways compare to the natural stone? Decorative concrete is not only more cost-effective, it’s also more durable compared to natural stone. This is because water can’t penetrate grout joints, freeze or even pop loose. Nearly all natural stones will flake when exposed to UV rays. Also, the sealing maintenance for the decorative concrete will last up to three times longer when you use an acrylic sealer, which can’t be used on the natural stone.

· Can I get a warranty for my decorative concrete driveway? Yes, you can. A good number of paving contractors will warrant their work, and you might be able to get an extended warranty. Remember to talk to your contractor about this before you go ahead and sign for the project.

In conclusion, I hope that the above frequently asked questions about decorative concrete driveways will help you have a basic idea of what this paving method involves.

With this information, you can now start planning for your project. Remember, you can find a variety of different decorative options online with pictures that will help you select the right pattern that matches your style as well as interests. Add class and beauty to your home by creating a driveway with cheaper decorative concrete.

For information on driveways in Manchester click here.

Things to Consider When You Buy White’s Tree Frogs

When it is determined that a White’s Tree Frog makes a great pet, a hardy variety is the White’s Tree Frog because they are easy for beginners, and very interesting species for experts. This species lives up to 20 years and are a quite striking combination of green, blue green, or aqua in color. The waxy coating helps them retain moisture allowing them to tolerate drier conditions that other varieties.

Choosing

When choosing a White’s Tree Frog ensure it is healthy; below are suggestions:

1. Lively ones are preferable even though these tend to be content to sit quietly for hours.
2. Check bone structure for abnormalities, skinniness, sure signs of malnutrition, or obese frogs which reduces life span.
3. Avoid frogs with cloudy eyes indicating illness or infection.

Environment

Setting up a healthy environment for White’s Tree Frogs requires a terrarium with the following recommendations:

1. An amphibian tank or a minimum 10 gallon terrarium is preferable.
2. Tanks should contain dirt, bark, or small smooth rocks and a small water dish no more than one inch deep – they are poor swimmers and can drown.
3. Ensure there are items to climb on and lots of places to hide.
4. Plants are needed, but make sure that the ones selected are not poisonous to them..
5. The humidity must be kept between 65% and 90% and the habitat should be frequently misted.
6. Temperature must be kept between 65 and 80 degrees.

Diet

The White’s Tree Frog prefers a diet of crickets, mealworms, and occasionally pinkie mice. The main problem in their diets is overfeeding because it will become fat, which makes it very prone to illness and infection. When they are obese, the flaps of skin over the eyes fold over, and can cause blindness, so putting them on a diet when they have overeaten is certainly recommended. They don’t tend to move much in general except during feeding time, when they will stalk and chase their prey. Feeding should be two or three times a week.

Temperament

White’s Tree Frogs typically are very friendly, and don’t really object to humans handling them; although, they should not be handled too much or too frequently. They do prefer a peaceful, quiet environment and should be kept in a relatively serene room, because stress can be very harmful to this variety of frogs. Be sure to wash hands before handling them because disease can be easily transmitted. Their habitat should be kept clean avoiding illness, and a poorly designed environment can cause unnecessary stress also creating sickness.

Medical

One of the interesting topics about White’s Tree Frogs is that their secretions are being studied as medical treatments for high blood pressure, staphylococcus, and herpes simplex cold sore infections. It is thought that these frogs may contribute in the cure for these ailments as well as potentially AIDS.

For information on a Kambo ceremony click here.

What is the Best Type of Massage Therapy For Me?

Massage therapy is a broad term used to describe various techniques of manual (hands on) therapy which is used to promote tissue health, relieve pain and increase functionality of a body, be it human or animal. The type of massage therapy which will benefit an individual varies greatly according to his or her particular issue or injury and state of health. There is something for everyone, and it is wise for clients to investigate their options to find what works for them.

The most commonly recognized type of massage is Swedish Massage, developed by Per Henrik Ling in the late 1700 and early 1800’s. Swedish massage techniques consists of long, smooth strokes (effleurage), tissue kneading (petrissage), or tapping (tapotement), and can be used to either relax muscle or increase its tone depending on the application and technique. Pressure can be very light or deep, depending on the therapist, your needs and your tolerance to pressure. During a massage therapy treatment that primarily consists of Swedish techniques, other modalities, which may require further or specialized training, can be used.

Relaxation, sports, pregnancy, infant and geriatric massage all contain elements of Swedish techniques.

Relaxation massage tends to be slower and more rhythmic than a treatment oriented therapeutic massage and its primary goal is to increase relaxation of the client. In infant massage, therapists teach parents how to work on their own infants, which is a great bonding experience and may help parents relieve colic and help their babies sleep better. For special populations or conditions, such as pregnancy or geriatric massage, the application of techniques needs to be modified to suit the needs of the client.

Sports massage therapy consists not only of Swedish techniques, but also of stretching, including “active inhibition” techniques, and can be performed either pre or post-event. Sports massage therapy that is performed pre-event uses quick, rhythmic movements to warm up and stretch the muscles, preparing them for the demand to be placed on them. Post-event sports massage is slower and is done to relieve pain, swelling, assist in the removal of metabolic waste and to decrease recovery time. Massage therapy for athletes and fitness enthusiasts is also a great maintenance tool which can address muscular imbalances and injuries and help them achieve optimal performance.

Deep Tissue Massage Therapy basically consists of Swedish techniques which are used at a deeper level of the tissue. To perform any type of massage effectively, but especially deep tissue, the muscles must be warmed up at a superficial level to allow the therapist to go into the deeper layers and address restrictions found there. It is advisable for therapists who want to practice “deep tissue” to have a hi-lo table and get specialized training to help hem maintain their own body, back and joint health. It is advisable for new massage therapy clients to work up to a deep tissue type of therapy as it is not suitable for everyone and may be painful for someone who is not accustomed to manual therapy.

Myofascial Trigger Point Therapy is also know as trigger point release. A myofascial trigger point is a hyperirritable area within a tight band of muscle. The goal of this therapy is to reduce or remove the trigger point, thus alleviating pain. Referral pain often has a very specific pattern depending on the muscle in which it is found, and can often present in a seemingly unrelated area. Trigger point therapy is integrated into Swedish massage treatments which assists in warming up and stretching the tissue pre and post release respectively.

Frictions or Friction therapy is a very localized, specific technique used to break down adhesions and scar tissue which may cause pain and inhibit movement. Friction therapy is not used alone, but is integrated into a routine where Swedish techniques are used to warm up the tissue and to aid circulation to remove metabolic waste post friction.

Myofascial release therapy, also called fascial release, consists of manipulation and stretching of the fascia – connective tissue which encases muscles, nerves, organs and bones in the body. To properly anchor and engage the tissue, no oil or other mediums are used, as “glide” over tissue is ineffective in most myofascial techniques.

Manual lymph drainage, also called lymphatic, lymph or lymphedema massage, is a series of gentle movements used to stimulate the flow of lymphatic fluid in the body, thereby relieving pain and congestion. This type of therapy is perfect to assist in the reduction of swelling post injury, and is also used to reduce swelling post surgery. MLD, as it is commonly known, is also used with great success for women who have a mastectomy, however, special training is required for therapists to treat when lymph nodes have been removed.

In most massage therapy training, the focus is primarily on Swedish techniques, but the above modalities may be learned as an adjunct to Swedish massage, or as continuing education.

Active release is a patented therapy which encompasses various movements while tissue is being manipulated. The term “active” refers to the fact that the patient voluntarily contracts his or her muscles as techniques are applied. This therapy requires specialized training and certification.

Craniosacral Therapy – is a gentle manual therapy developed by William Garner Sutherland, a student of Osteopathy, in the early 1900’s. Craniosacral therapy, or CST, is believed to work by addressing soft tissue restrictions around the central nervous system, which in turn affect the circulation of cerebrospinal fluid. Craniosacral therapy often relieves pain, induces deep relaxation and may encourage a more restful sleep.

Shiatsu is a manual therapy originating in Japan, and consists of finger pressure along various meridian or energy points throughout the body. Shiatsu is believed to work by removing any blockages along the meridians so energy travels more freely and the body can function normally.

Photography Poses – The Missing Ingredient

You’ve read all the “best digital camera” articles, got the best price on your first digital camera, and even glanced at its owner’s manual. Are you itching to take some shots of your family, or what?

Slow down, soldier. Before you take 200 shots that seem great at the time, but then upon review of the final picture are less than what you expected, let’s prepare. Prepare?!?! I’ll bet you thought charging the battery was the hardest part of taking great photos, didn’t you? Sorry to disappoint you, but if you want to improve your photo results 50% in 2 minutes, let’s review some basic advice of the pros.

There are two categories of GENERAL ADVICE which applies, regardless of whether you’re using a digital camera to take family portrait poses, baby pictures, pet portraits, group pictures, funny photos, or even maternity portraits. The first category is…

“Good Planning” Advice for Photography Poses

1) Prepare For The Event

Prepare for the event by thinking about every photograph you want to take and what kind of photography pose or poses you would like to capture. Consider who, where, how, and the type of environment.

2) Take Multiple Photographs

Take multiple shots of each pose (remember, digital memory is reusable, a.k.a. “free”). Regardless of what you say or do, people will blink. And don’t count on spotting small problems on the tiny camera LCD screen (even on full magnification); which leads to…

3) Check LCD Screen

Check the digital camera’s LCD screen for general framing of the picture, any movement, visibility of faces, and the histogram. Note that you can think up a fantastic photography pose; arrange everyone perfectly; and, have the photograph “frozen” (no blinking, and no shaking of the camera)…but, when you check it out in the LCD, you see 2 drunks fighting in the background! And, my favorite…

4) Funny Phrases

Have some funny phrases handy to use just before you take the photo. Don’t use it when setting up for the shot. And, don’t use the same phrase all the time. Throw in funny anecdotes, phrases, names, words that you know your family will find more amusing than “cheese.” A natural smile looks four times better than a fake one. The second category is…

“Location” Advice for Photography Poses

Taking indoor family photography, is very different than outdoor family photograph (duh!). For INDOOR pictures…

1) Wide Angle

You will tend to use the wide angle more often than your telephoto setting. Pay particular attention to your “end people” (those farthest to the right and the left in your viewfinder), and verify there is enough space in picture, so that if cropping is required, the end people don’t have to lose a limb.

2) The Flash

Flash considerations are critical. Do not be outside your “flash range.” For example, if at ISO 100, your flash can properly illuminate 12 feet, don’t attempt any photography pose that requires anyone to stand at 14 feet (unless, of course, it’s evil cousin Ira who you want to appear in darkness).

3) Plan “B”

If you need to be further away than your flash allows, here are 2 things you can try…First, increase the ISO setting (but not so much as to produce to much noise), or second, move to a significantly brighter location.

4) Watch Your Background

If there are distracting features, change your settings to blur the background (see the Techniques page). The best photography pose in the world won’t look right with a distracting background. And finally…

5) Mirror, Mirror, on the Wall

If there are mirrors or reflective surfaces in the background and you can’t find a different location, only take the picture in such a way that the flash is not perpendicularto the surface, but at an angle (unless you want a nice photo of your flash).

Outdoor family photography has completely different issues. For OUTDOOR photography…

6) The Sun

Avoid photographing in direct sunlight, or in mixed light and shade, especially faces. Optimal lighting results from a slightly overcast sky.

7) Shade

When photographing in shade, use fill-flash (see terms) when necessary. And, really finally…

8) Beauty

If practical, take the picture at one of the beautiful natural settings near you. Imagine the result of a creative family photography pose captured in a stunning environment.