Have Clean Gleaming Tiles With These Helpful Tile Cleaning Tips

Tiles are great way to add a sense of sophistication and charm to your home without shelling out big bucks. Cleaning tiles is never an easy task; it is long, tedious and cumbersome. Furthermore, it is easy to get confused when it comes to finding the right way of cleaning tiles. It is imperative to clean the tiles carefully in order to maintain their beauty, lustre and durability. A lot of care needs to be administered while cleaning the grouts between the tiles as they are prone to breaking. Compiled in this article are simple yet effective tips to cleaning different types of tiles.

Cleaning Slate tiles

Slate tiles are one of the most sought after options in tiles as they are durable, aesthetically appealing, porous, and slip-resistant. Because of their porous nature, slate tiles are easy to clean with minimal of supervision. To clean the tiles, first remove the surface debris and dirt using a vacuum. Make it a point to remove dirt from all nooks and crevices. You do not need any chemically concentrated cleaning agent to clean your slate tiles; regular dish washing soap will also do. First, mix half a cup of cleaning soap into a tub of warm water. Refrain from using excess water to clean tiles; remember that in this case less is more. Using a clean cotton mop, sweep the tiles with the soapy water. Repeat the process two more times to remove the excess water and allow the tiles to dry naturally. Try not to use harsh cleaning agents on slate tiles as it can strip them of their sealants.

Cleaning kitchen tiles

Kitchen tiles are probably more susceptible to being stained. The simple mopping that you do to clean regular tiles might not work to remove stubborn stains. What you need is to take an aggressive approach to cleaning. Use nylon scrubbing pads and chlorine-free cleaner, spray the solution directly on the stain and wait for few seconds. Once the stain is soaked through, it will be much easier to clean it away. Using the nylon pad, scrub the stain away in a circular motion. If you are using any new cleaning agents, make sure to test them on a small surface area to check for any adverse reactions before you clean the entire floor with the cleaning agent.

Cleaning Saltillo tiles

Saltillo tiles are very much in vogue today. Unlike other tiling options, Saltillo tiles are naturally produced from sun-dried clay. These tiles have a stunning rustic charm to them that is incomparable. A lot more care needs to be given when it comes to cleaning Saltillo tiles. Even though Saltillo tiles are sturdy, they have a very delicate surface that is prone to chipping and starching over time. Before you start with the cleaning, check the surface for any visible cracks. If there are any major cracks on the tiles, seal them off. Start by removing the dirt from the surface using a broom or vacuum with brush attachment. Use plain water to wash the tiles; opt for a cleaning agent that is mild and specifically designed to clean Saltillo tiles. Complete the process by polishing the floors; waxing is not suitable for Saltillo, but polishing sure is.

Cleaning glass tiles

Cleaning glass can be tricky as ever. What you need is vinegar, a soft bristled brush and lipid warm water. Spray the solution on the tile, leave it for few minutes to saturate and scrub it away, and make sure you clean the grouts between the tiles.

Dramatically improve the appearance of tiled areas around your home and business at a fraction of the cost of tile replacement by approaching tile cleaning in Melbourne. Refer this link for all your shower leaking issues and regrouting services.

Winter Business Ideas – Christmas Light Installation Instead of Landscaping

Owning a landscaping business has many advantages like – high returns, lots of business and return customers. However, it has one big drawback – No work during winter months.

How would you like to utilize the potential of your workers and help out your clients in the winter instead? Christmas light installation Phoenix is gaining popularity year after year. It is simple and fun business which any landscaper can earn well on during the dull winter periods.

Many people require landscaping done but only during summer months. In winters, when everything is dull and grey and snow covered, people rarely even feel like going out, let alone ponder on landscaping. Hence, winter months get no business to landscapers. So this is a very good option for those seeking some good money in these few months. Christmas light installation was not too popular few years ago as people love to hang their own lights – this adds to the Christmas charm, as they say. Now -a- days people just dont have the time. They are so busy with their day to day tasks that managing family and work is more than enough for any one. Though hanging lights is absolute fun, its hard to take out time for that. So people have started using the services of such light installation businesses.

People and businesses are always looking for light installers as people just don’t have the time to do it themselves these days. This is where Christmas light installation comes into play. All you need to do, is utilize same team of workers and promote to your regular landscaping clients. Those clients who get landscaping done, 99% of the time would surely need someone to decorate their homes and patios with beautiful Christmas lights – it goes with the landscape, so to say.

Your regular clients would surely trust you, as their beloved landscaper,to help them create a winter paradise during Christmas. You can help them with the required expertise and labor. People are happy to pay anywhere from $3000 upwards for a single light installation job. You can hire workers easily as even students are on the lookout to make an extra buck during the festive season.

Hence this is not only easy money waiting to be cashed on, but a lot of fun and joy which you can experience during the holidays. This is work which does not look like work at all. It brings out the Christmas spirit while earning you huge dollars.

What to Look for in a SEO Services Company

Search engine Optimization (SEO) techniques are very important in order for your website to be seen and picked up by search engines. If you want your website to be listed in the top page of the search results then your website has to be ranked very high and there are lists of factors that generally influence the website ranking. Relevance of the keyword, popularity of the search word, the way keywords are used in page titles, usage of keywords or phrases in the body text are some of the factors that influence website rankings. Search engine optimization techniques helps you to ensure that the above said factors are considered and necessary changes are made to the website and backlinks or inbound links are placed over the internet to divert traffic to your website.

Why to opt for SEO

If you have a business website, then the content that is posted on your website is very important and has to be able to convey information that is relevant and about the purpose of your business to your prospective clients or customers. Internet Marketing also plays a vital role as your website has to be seen by your potential clients and in order to increase visibility of your website, you will have to opt for SEO techniques. There are many reasons why you should opt for SEO for your business, but then let us look at a few important ones.

  • SEO will help increase the organic traffic to your website.
  • SEO will give you better visibility in the Internet world.
  • Search engines are inclined more to organic results than to paid ads.
  • SEO will help you to increase the page ranking of your website in search engines.
  • SEO is a lot cheaper than opting for the expensive paid ads in search engines.
  • Using manual SEO techniques you can bring in a lot of genuine traffic to your site.
  • SEO will help increase the conversion rate on your website, thereby increasing profits.

SEO Service Providers

SEO is an internet marketing technique that requires a lot of research and planning and therefore it is wise to avail the services of a good SEO Services company for your business. There are a lot of benefits in opting for a SEO service provider as they will have the experience and the expertise that is required for devising a good SEO strategy for your business that will help your business in many ways. As there are many SEO services companies that operate worldwide, it is very important to find one that will be the best for your business. Providing SEO services is not just about placing links all over the internet to bring in traffic. There is a lot more to SEO and let us look at a few traits that a good SEO Services company should have. A Good SEO services company should:

  • Provide SEO Services at affordable costs
  • Should have knowledge and experience in implementing advanced SEO techniques
  • Should help in modifying your website for SEO
  • Should provide you with low cost SEO operations
  • Should help you increase sales and your customer base
  • Should help increase the visibility of your products or services in the internet
  • Help in getting you increased targeted traffic

For more information contact Scott Services.

The Scoop on Permanent Makeup

Believe me, I struggle every day to get out of bed and get ready for work. Sometimes I even sleep in my makeup (shh..) and re-touch in the morning if I’m feeling THAT lazy, which occurs somewhat semi-frequently. The new fad today is permanent makeup and in today’s fast-paced world it seems like people would do anything just to save some time. If you haven’t heard it from your hairstylist already, permanent makeup is not a new thing. Celebrities always have the first scoop on new fads and this is one of them, from Angelina Jolie to Marc Jacobs and Lucy Liu, these celebs had cosmetic tattooing just to save time even with their own makeup-artists! Cosmetic tattooing from inked on eyebrows, to eyeliner and lip liner has become a time-saver as indispensable to young female power suits as Facebook is to you and me. Cosmetic tattooing is really just your average tattooing except instead of Kat Von D’s handiwork you will get subtle eyebrows perfect for your face shape. Now you know the “scoop” here are the real details of permanent make-up.

So How Does Permanent Makeup Work?

Permanent makeup is also referred to as micro-pigmentation, a procedure that applies micro insertions of pigment onto the dermal layer of the skin. The older a person gets, the more their facial features loses color. The most common applications are the eyebrows, lips, and eye liner. Instead of getting a tattoo done at a tattoo parlor, your tattooing is done at either a cosmetic surgery practice or a medical spa. This is important because these centers have the necessary experts to guarantee your safety and satisfaction as they are licensed. If the center has a board certified plastic surgeon or dermatologist, even better! Before the procedure you will have a consultation, this is where you get to describe all of your concerns, insecurities, and what you hope to solve with cosmetic tattooing. Most practitioners will sketch their design on the client’s face prior to laying ink. Practitioners can also etch indelible eyebrow outlines so your waxer has a simple guide to follow and reduces the chance of your eyebrows being partially removed on accident. Inking can take anywhere from 20 minutes for simple eyeliner to an hour for eye brows or the entire lip. If you’d prefer the area to be numbed with cream or a lidocaine gel, then add another 60 minutes for the numbing to take. Complete recovery is only three-seven days though lips and lids will most likely be puffy for the first 24-48 hours like with any tattooing. Your tattoo will also appear much darker for up to six weeks until that layer sloughs off. Tattoos deteriorate no matter where they are located but facial tattoos are more susceptible to sun exposure so applying regular sunscreen will slow the process but touch ups will be necessary after 2-10 years.

Benefits and Problems of Permanent Makeup

To every great thing there is always a downside. Permanent makeup can save you years of time with no worries about smudging or reapplying as it won’t come off in the shower or while you’re laying out at the beach. People with disabilities or impaired motor skills, such as arthritis, can fully benefit from permanent makeup especially if they aren’t able to apply it themselves. After reconstructive surgery in areas like the face or breast, permanent makeup can help return the skin’s appearance to normal if pigment was lost during surgery or even hide permanent scars. Women who have had a mastectomy and have gone through breast reconstructive surgery can have tattooed areolas that are very similar in size and color to their originals. As much of a simple and easy procedure, there are always drawbacks. The problems and concerns of permanent makeup are almost identical as the problems with tattoos. The US Food and Drug Administration has approved many shades of ink for cosmetic use but they are not always safe for injection. The FDA has received over 150 complaints and negative responses about some of the shades of ink used in permanent makeup that were approved by the FDA. Allergies are also a serious concern and although they are rare, they are very difficult to treat because once the ink has been injected it is very hard to remove the pigment from skin. There is also a chance of developing a keloid formation, where scars grow beyond their natural boundaries, or granulomas, nodules that form around the pigment. Hepatitis and staph infections can surely be transmitted through needles; this is why cosmetic tattooing is only recommended in licensed centers such as cosmetic surgery practices or medical spas. Another important factor with a higher degree of occurrence is human-based. Most women have a daily routine, they have differing styles for the makeup they wear to work, casual outings, or formal outings and none of these are usually the same. So when women want permanent makeup to make their lives a little easier they don’t realize that it is permanent so the black eyeliner you choose will stay black. There has been an increase of technology to remove tattoos through laser, dermabrasion, and surgical removal but pigment removal is difficult and time-consuming and often leaves scars.

To tattoo or not to tattoo?

There are a few questions you need to ask yourself before pursuing permanent makeup. Are you allergic to any of the ingredients in shades of ink? Similar to a body tattoo, will you regret or become tired of having permanent makeup? You also must be realistic, tattoos never come out perfect; they can fade and even turn colors sometimes though for those who do regret their tattoos laser removal is available. The cost of inking can range from $1,000 to $2,000 depending on how much ink you have done. The best start is to weigh the factors and ask yourself a few questions. Once you’ve got that worked out, you’re ready to contact a licensed aesthetician or dermatologist to get you started.

External Affairs Medical Spa is a cosmetic surgery center specializing in facial cosmetic and reconstructive surgery such as eyelid surgery and eyelid tumor removals. They also specialize in permanent makeup and anti-aging skin care. By making patient care at the top of their list, the External Affairs Medical Spa provides expert knowledge and information on all of your cosmetic concerns.

What You Should Consider Before You Rent Office Space

Renting office space comes with a few additional complexities we sometimes do not think of. While renting adequate space and square footage is a must, there are other issues that have to be taken into consideration when you rent office space. This is not to say you should only weigh options for additional comforts and amenities when you rent office space. (Although, quite honestly, there is nothing wrong with looking towards adding such perks) Rather, you should be sure certain components are in place in order to be sure the prime function of the office runs as smoothly as possible.

Here are some of those ‘extras’ to keep in mind:

Internet access is a must. This does not just refer to getting a subscription to phone line DSL. An office should include access to both a high speed cable hookup and a backup DSL to ensure internet access is never lost. Additionally, a wireless router system should be in place to reduce all those errant cables that make an office look disorganized.

An internet phone and traditional landline phone setup should be in place. Again, you will want both because you never want to have issues with being able to make outgoing calls or accept incoming ones. Such problems could cripple an office.

Does the office contain storage space? Whether you need a full-blown storage room or simple a little extra closet space will be up to your own individual needs. However, it is necessary to have such space available because adequate storage will ensure disorganization, crowding, and other problems won’t occur.

A proper reception room is a must. This means the minute someone opens the door to enter the office, they should be presented with a decent and somewhat spacious reception area. The reception area is the first thing people entering the office will see which is why it needs to be presented in the best way possible. This does not mean you need to go overboard with presenting an elaborate reception area. (The area is generally a transitory one) But, you want it to look impressive and welcoming to those that walk into the office since it creates their first impressions.

Similarly, you will need adequate and proper meeting space in the office. Very few businesses can exist without having meetings with employees or with associates from outside the business. Being crammed into a small room will not cut it. You need to have a decent sized meeting room that can provide the proper space needed to efficiently carry out a meeting. That is a must!

Often overlooked in office space is a kitchen area. This is not so much an amenity as it is a vital functioning part of an office. Really, without kitchen space, where would you get running water from? Never underestimate the value of a kitchen to an office. It truly is a must.

Does that seem like there are a great many components needed to ensure the office runs properly? To a certain degree, there are a lot of factors and components that need to be incorporated when you rent office space. Ultimately, paying attention to these areas can ensure your office runs smoothly and professionally. That certainly would be a positive thing.

Why Are All the Roof Replacement Estimates Priced So Diversely?

Form of new roofing material

There are considerable contrasts in between different types of materials. The price of the roofing product being used has a plain role in the cosmetic design, weight, durability and the supreme lifetime of the new system.

For steep roofing products, asphalt composition shingles have a tendency to be your entry level product, with perspective lifetime shingle product possibilities requesting an increased cost. Concrete and clay tile usually be even more of a mid-range choice with synthetic, wood shake, metal and traditional slate being in the higher range roofing products.

For flat roofs, pricing options tend to begin with coatings, hot-mop built-up roofs, modified torches, TPO products and lastly single-ply PVC systems.

Roof pitch and/or slope

The roof’s pitch is a crucial factor in determining the cost for two main reasons. First one, a very steep roof, commonly viewed as anything that’s over 6:12 pitch, is for the most part regarded as not walkable and calls for far more safety, labor and staging to finish the roof correctly.

The second one, relying upon the type of roof being installed and the demanded fire rating, roof pitch determines the type of demanded underlayment system and throughout these line plays a vital part in estimating a roofing job appropriately.

A composition shingle roof that is somewhere around 2:12 and 4:12 pitch requires two layers of underlayment installed, while a flat roof that is between a 1/2:12 and 2:12 pitch might require certain underlayments to achieve a Class A fire rating.

Size of the roof

Roofing contractors will take an accurate roof measurement according to square footage and after that divide this number by 100, presenting them what is referred to as a roofing square. One roofing square equals 100 square feet. Most roofing materials are sold by the square, not the square foot.

Roofing components installed

The majority of the people consider their new roof essentially as the new tile or shingle which is being applied– still and all, there is noticeably more to waterproofing your roof over the long run. The type of underlayment and decking materials utilized, the ventilation and insulation installed and even the types of fasteners applied all impart an alternate level of efficiency, life expectancy, producing expense, and thus price tag.

Sort of roof and amount of layers being removed

Typically, roof tear-offs are managed by the amount of time it takes to remove– the labor– and the landfill charges to dispose of the roofing material, which is normally determined by the weight of the material. The heavier the material or the more there is, the more it requires to remove the old roof and the more it costs to remove of correctly.

Type of roof warranty

There is a significant variance between a standard roofing warranty, where the professional roofer is standing behind the labor and workmanship of the project, as opposed to a no-dollar-limit or enveloped (NDL) guarantee backed by the manufacturer themselves. A maker’s warranty on a regular basis calls for extra measures, products and examinations along with an expense that is billed by the manufacturer to back and bolster the roofing contractor’s labor and handiwork.

A standard roofing warranty commonly does not require the additional steps; in any case, you pay for what you get and ought to consider this distinction when looking at offer comparisons. Manufacturer-warranted roof replacements normally emphasize quality craftsmanship, since they bring an extra set of eyes on the examination and ultimately more security and comfort to the client.

Accessibility to the roof

Access to the roof is a critical part in the standard pricing of the job. Troublesome access means additional equipment and labor are required to tear off the roof, load the roofing materials, stage the roof and complete the roof system. Since there is an immediate connection of labor and equipment costs to each and every roofing project, the simpler the access, the lesser time and material are necessary to finish the job.

Extra information about the roof

And last but not least, there are completion specifics and prep information that absolutely determine the cost of the roofing job. The type and quality of the lumber being used for fascia and rafters, alongside with the finishing sealants and counter-flashing details all play a vital part in the look of your completed roof, as well as the price you will pay to your local roofing service.

6 Successful Tips for Selling Your House Fast

1. Tidy up

Seems pretty basic right? Well, presentation is always crucial. Clean up your house and repair all the small plumbing or wall damages. A useful tip is to half-empty the closest and cabinets and place them neatly as buyers will snoop. Overindulgence in repairs is a big no-no. Don’t go all out in bringing out big changes because you might not get the returns on those things. Try directing light into living spaces. This will definitely brighten up your house. Make sure your house is always “show-ready” preparing you for uninformed viewing. People will never visit twice if they don’t like the house initially, just as the old adage says, “First impression is the last impression”.

2. Avoid personalizing the house

While it is OK to arrange the furniture around the house, avoid personalizing the space. The place should never give an impression that someone still lives here. When you include personal items, like memorabilia, photo frames etc., they cannot imagine themselves in that place. Just stick to arranging the furniture around the house to give the prospective buyers an idea on how to use the space and explore different layouts.

3. Step in the shoes of the buyers

Try to understand what you would look for while buying a house. Try to propagate the plus of your house – be it the location, amenities or any other benefits. Kitchen plays a huge role while selecting a house. Make sure you use that well.

4. Pricing

Next up, after assessing the value of the house, including all the repairs costs, fix a right price for your home. If you have a deadline and you wish to sell your house quickly, decide upon the lowest price you can negotiate till.

5. Be ready

Always make sure your house is in a move-in condition to quicken up the shifting process. Most buyers are in a hurry to shift into their new home. If you are able to close on the home within a short period of time, it will definitely be a huge plus. For sellers looking to sell their home quickly, you have a better chance.

6. Who will sell it

You can either sell your house on your own or hire a realtor. While both have its own pros and cons, it really depends on your situation. If you are under a tight schedule and need to sell your house fast, spread the word to anyone and everyone. You might not know where you will find help.

7. Consider using an investor like Frank Buys Houses Fast.

Tall Chest of Drawers

There are many different types of storage furniture which can be used within the bedroom including chest, cupboards, underbed plastic containers. However, unquestionably the most stylish and effective piece of bedroom storage is a tall chest of drawers. There are a wide variety of different styles available. Using different materials including mahogany, oak and pine along with a range of finishing techniques including varnish and polish.

There are a range of highly experienced retailers now on the market place designing and manufacturing high quality chests of drawers to a range of specifications from classical pieces based on antique designs which date back over one hundreds or cutting edge, modern drawers which include automatic locks and self closing runners. A closing system which automatically pulls the drawer shut with just a slight push. Making the process easier and less time consuming.

Contemporary styles may also include different sized drawers. For example, some chest of drawers may include a large trunk drawer at the bottom which can be be filled with objects such as children’s toys, DVDs or books. With the weight centred at the bottom it also ensures that heavy items can be stored safely. A unit of drawers can also be made using a mixture of materials. For example, different coloured woods such as light wood (oak) and dark wood (mahogany) can be mixed together for different styling effects and to add character.

Different themes can also be used including mock Tudor, Oriental, American and Scandinavian. Scandinavian style furniture has grown in popularity based on its minimalist styling and thick, strong wood.

In summary, a chest of drawers can become a centre piece to even the brightest and best decorated room. They can be purchased in a range of different styles and materials with different features ensuring they are kept modern and relevant.

The Hidden Gem in Real Estate

Now is a great time to buy real estate on Long Island. When considering real estate, most people think of buying a home/condo or renting an apartment. However, one of the best values in real estate today is a co-op. Although much of Long Island real estate has managed to depreciate less than other areas in the country, LI stands an excellent chance to appreciate faster as the economy recovers.

A co-op (or cooperative) is different from owning a condo and can be less expensive than renting. A co-op is a building owned by a corporation and instead of renting or buying a unit, a person would own shares in the building. The corporation holds the title to the building. We enjoy the many benefits of living on the Long Island (such as quality schools, beautiful beaches, great fishing and boating, convenient shopping, and all in a spacious and uncrowded environment) but can find it harder and harder to stay here. Additionally, Long Islanders are savvy business minded individuals who realize that no matter the state of the economy, owning can be far more beneficial than renting. Co-op living is a great alternative for more cost-effective living on Long Island.

As an owner of a co-op, you own shares of your building. This provides the owner tremendous tax advantages. Owners will have the usual tax deduction associated with owning a mortgage. In addition, co-op owners can deduct, in some cases, up to 70% of the total annual maintenance fee off their own income tax and thereby reducing their income tax liability. Maintenance fees usually carry the building’s mortgage, if any, the building’s real estate taxes, and common charges. Cooperative living offers a great lifestyle free of yard work, shoveling snow, costly home repairs, and general maintenance. Co-ops can be a great alternative for those considering downsizing or those who are interested in convenient living.

Most first-time home buyers programs and star programs can be used for ownership of a co-op. Co-ops start around the $150,000.00. Most are updated and modern. You will probably be able to find one suitable for you and your needs.

Video Handbooks – The Next Step in Product Videos

The concept of a video handbook is based on the most successful and effective product videos. It combines marketing videos with customer support videos and creates an interactive experience that helps people learn about a product or service. In short, a video handbook is a product or service video guide that helps educate consumers about your product or service and it does it in a logical, step by step progression. It helps before or after the sale, and ensures that your customers will have the best possible experience with your company.

You will need to create a series of short videos instead of creating one long video. It may sound like more work at first, but the benefits are great: not only your viewers can access information quickly and easily, but you can update individual video chapters and you will not need to abandon the whole video that you spend so much time creating. You can also add to the video handbook at any time, so it can serve the needs of your viewers, or answer the questions that were not addressed in the original videos.

So how do you create a video handbook? It might be as simple as organizing your existing video content, or creating new videos quickly following the standardized format that makes it easy to get started. Every video handbook should be based on separate chapters to allow for the ease of navigation. Think of books and manuals – they always have a table of contents and allow you to access exactly what you need without having to read the entire document. So should your videos. And every video handbook should have these 3 parts: Introduction, Basic Features, and Quick Start Guide. If you watch any successful product video you will see that it has these parts.

So let’s get started.

Your video handbook will need to have an introduction chapter. It can be anywhere from 30 sec to 3 minutes or longer.

Here is where you will tell the viewers what the product or service is, who can use and why. That will be your value proposition. Do not assume that everyone is familiar with your company or your technology, and that they understand what your product or service does. Start from the beginning and tell the viewers what it is in plain English.

Tip #1: Don’t launch into an elaborate story and spend too much time setting up the stage. While MasterCard can get away with creating its famous line of commercials that take forever to get to the point ($5 dollars for this, $10 dollars for that…for everything else there is MasterCard) – they were only successful because they used TV as a medium. It allowed them to “force” people to get to the end of the story, and they had a huge budget to push these commercials until they become well known. With online video you don’t have that luxury. Viewers click out before you get to the point, and you loose big time.

Tip #2: Address the problem that your product or service is trying to solve. Every product or service exists to solve some kind of a problem, and it is important to identify it. But again, if you spend too much time getting to the point you will loose the viewers who are increasingly impatient when it comes to online videos. So be brief.

Tip #3: Identify your target audience or skill level. Whom are you speaking to in your video? If it is a general consumer you may not need to spend too much time explaining who can use the product or service, but if your product or service is more technical it is important that you address this issue. If your product/service can only be used by a technician or a specialist, or if it requires a certain skill set, – you need to identify it. There is nothing more frustrating that watching about a product only to find out at the end that you cannot use it because of the requirements. That is why if you watch a video on Home Depot or Lowe’s website for example, it always tells you what skill level is required. They do it because they know it is not just about selling. If a customer buys but cannot use the product it will be a return. And no one wins when a product gets returned.

Next, your video handbook needs to have a basic features overview chapter. It can be about the same length – 30 sec to 3 minutes or longer.

If the introduction chapter was about your value proposition, this chapters is about differentiation, features and benefits. How is your product or service different? What are the options? If it is a product, then tell the viewers what comes in the box or give them a short walk through identifying different functions that are important. Are there different sizes, colors they can choose from? What are the specs? This will help them decide if your product is the right one for them. For a service you may need to elaborate on the benefits to help the viewers see why your service is so much better than other similar services. What sets you apart? Do you offer different packages, discounts, levels of membership, etc?

Tip #1: List the features first, then if you need to, go back and elaborate. Online viewers are impatient, so keep the video moving forward. Resist the temptation to veer off and mix your features with testimonials for example (especially if they are lengthy). Stay on track.

Finally your video handbook needs to have a quick start chapter. This chapter will usually be about 1 to 5 minutes depending on the product or service.

Now that the viewers are interested in your product or service, they want to see it in action, and they want to see the steps involved. This reassures them that they can use it, and that they will have a pleasant and trouble free experience.

Now that the 3 most important chapters have been created you can add any number of additional chapters. They can include detailed assembly, testimonials videos, most often asked FAQ, etc. This will provide additional support as well as reassurance for your potential customers. Even the best products or services can fail if they don’t provide effective customer support. Video handbooks allow you to provide this support. Now you can send links to a specific chapter, and make sure your customers get their problems resolved with minimal effort on your customer support staff.